Cutty Sark canvia de mans

Cutty Sark acaba de canviar de mans, la qual cosa fa que la distribuïdora fins ara en exclussiva d'aquest whisky del veler, Varma, perdi aquesta marca. Varma, que havia situat les vendes a Espanya en 500.000 caixes, és soci de la família Giró del Penedès en diversos cellers.  Si voleu més detalls de l'operació us adjunto una noticia.

GLENROTHES AND CUTTY SARK SWAP OWNERS IN ACQUISITION DEAL

MARKETING / SCOTLAND

The Edrington Group, markets of The Famous Grouse and The Macallan, has agreed with Berry Bros. & Rudd (BB&R) to buy its Cutty Sark Scotch whisky brand.

The deal will see BB&R acquire the Glenrothes single malt brand from Edrington, which has also signed a long-term supply agreement to provide whisky fillings and stocks to BB&R with Edrington retaining ownership of The Glenrothes distillery. 

Edrington will also take on all distribution contracts for Cutty Sark, while Maxxium will continue to distribute The Glenrothes in key internation markets and provide a distribution option for other brands with BB&R’s spirits portfolio.